Key Takeaways Pre-orders for ALT Buds and ALT Buds (S) are now open at gonoise.com, completing a range of five alongside ALT Watch 1, ALT Buds Open, and ALT Clip. ALT Buds is priced at Rs. 1,999, the premium in-ear addition: 11mm driver, up to 35dB ANC, Spatial Audio, built-in AI, quad mic ENC, and Noise Audio App control, in Chosen Grey and Chosen Taupe. ALT Buds (S) is priced at Rs. 1,499, the everyday in-ear addition: 11mm driver tuned for bass, quad mic ENC, and a low latency mode, in Black, Orange, Blue, and White. Both offer dual device pairing, IPX5 protection, and up to 45 hours of total playtime. A 10-minute charge adds up to 4 hours of playback on ALT Buds and up to 3 hours on ALT Buds (S). Pre-order now and get a free 65W cable worth Rs. 499. Shipping starts 28th July. ALT Watch 1 and ALT Buds Open already carry the Red Dot Design Award 2026. Pre-order ALT Buds | Pre-order ALT Buds (S) ALT started with a simple refusal: the refusal of a default choice. Watch 1, Buds Open, and Clip carried that idea into the world first, each one built around the same line of thinking. Choose with intent, not because it's what everyone else picked up. Now the range grows to five. Pre-orders for ALT Buds and ALT Buds (S) are live on gonoise.com, joining the three products already out in the world. Every device in the range carries the same signature: an uninterrupted line running across the design, subtle enough to miss on a first glance and unmistakable once you notice it. It's a small detail, but it's the kind ALT is built on. Not louder than it needs to be, just considered. How Pre-Order Works A pre-order is a confirmed purchase, not a placeholder. The full amount is paid upfront at checkout, and in return, your unit ships out starting 28th July, among the first batches to leave the warehouse. Every pre-order placed for ALT Buds or ALT Buds (S) also comes with a free 65W fast charging cable, worth Rs. 499 on its own. ALT Buds Priced at Rs. 1,999, this is the premium range of the ALT audio line: a compact in-ear form finished in two metallic tones, Chosen Grey and Chosen Taupe, with a quiet LED marker on the case that gives nothing away until you look for it. It's built for listeners who want more control over how their sound behaves, not just more sound. Underneath, an 11mm dynamic driver carries sound with weight and detail across the range. Active Noise Cancellation of up to 35dB pulls the room back when you need it to, and Spatial Audio opens the sound out, placing voices and instruments around you instead of just into you. Calls run through four microphones with environmental noise cancellation, so your voice stays forward even when the space around you isn't quiet. AI sits inside the buds themselves, ready when you speak, and the Noise Audio App hands you control over EQ, ANC, and Spatial Audio whenever you want it. Bluetooth v6.0, dual device pairing, IPX5 protection, and up to 45 hours of total playtime round it out. A 10-minute charge adds close to four hours back. ALT Buds (S) Priced at Rs. 1,499, where ALT Buds leans premium, ALT Buds (S) keeps things clean and everyday. A comfortable in-ear form in four colourways: Black, Orange, Blue, and White. Nothing about it feels like a compromise. It simply asks for less, without asking you to give anything up that matters. An 11mm driver is tuned here for fuller bass, and quad microphones with environmental noise cancellation keep calls clear at a desk, on a street, or somewhere in between. A low latency mode, switched on with a tap and hold, keeps sound aligned with what's on screen when it matters. Useful well beyond gaming, on any call or clip where timing counts. Bluetooth v6.0, IPX5 protection, dual device pairing, and up to 45 hours of playtime carry it through the day. A 10-minute charge adds up to three hours back. Already Part of the Range ALT Buds and ALT Buds (S) join three products already live: ALT Watch 1, ALT Buds Open, and ALT Clip. Each one carries the same design signature into a different form, and together they cover the ALT range from wrist to ear. ALT Watch 1 ALT Watch 1 leads the wearable side of the range. Built around a perfectly balanced circle, it carries a functional rotating crown at the 4 o'clock position and an aluminium frame that takes colour as precisely as every other detail on it. The design has been recognised with the Red Dot Design Award 2026, one of the more considered honours in product design. A 1.32-inch AMOLED display with 1000 nits of peak brightness stays legible outdoors, and Noise AI runs through the rest of the experience: voice commands, AI transcription, an AI Companion for everyday questions, and AI Playground for building your own watch face. Built-in GPS and health tracking round it out, syncing with Strava, Google Fit, and Apple Health, and the battery holds up to 14 days on typical use. ALT Buds Open ALT Buds Open started the audio side of the range and is also a Red Dot Design Award 2026 recipient. A liquid silicone hook with a flexible memory wire core adapts to the shape of the ear and holds through movement, without sealing you off from what's around you. Hi-Res Audio with LHDC carries the sound, four mics with AI-powered noise reduction handle calls, and up to 35 hours of total playtime keeps it going, with a 10-minute charge adding roughly 200 minutes back. ALT Clip ALT Clip takes the open-ear idea into a smaller, lighter form. At 12.7mm, it clips on rather than hooking in, built from medical-grade liquid silicone so it sits comfortably through long hours of wear, whether that's a commute, a workday, or a walk with no fixed end time. Dual magnetic drivers with Hi-Res Audio and LHDC deliver the sound, quad mics with beamforming keep calls clear, and up to 28 hours of playtime comes with a fast top-up: a 10-minute charge adds close to 4 hours back. Already Part of the Range ALT Buds and ALT Buds (S) join three products already live: ALT Watch 1, ALT Buds Open, and ALT Clip. Each one carries the same design signature into a different form, and together they cover the ALT range from wrist to ear. ALT Watch 1 ALT Watch 1 leads the wearable side of the range. Built around a perfectly balanced circle, it carries a functional rotating crown at the 4 o'clock position and an aluminium frame that takes colour as precisely as every other detail on it. The design has been recognised with the Red Dot Design Award 2026, one of the more considered honours in product design. A 1.32-inch AMOLED display with 1000 nits of peak brightness stays legible outdoors, and Noise AI runs through the rest of the experience: voice commands, AI transcription, an AI Companion for everyday questions, and AI Playground for building your own watch face. Built-in GPS and health tracking round it out, syncing with Strava, Google Fit, and Apple Health, and the battery holds up to 14 days on typical use. ALT Buds Open ALT Buds Open started the audio side of the range and is also a Red Dot Design Award 2026 recipient. A liquid silicone hook with a flexible memory wire core adapts to the shape of the ear and holds through movement, without sealing you off from what's around you. Hi-Res Audio with LHDC carries the sound, four mics with AI-powered noise reduction handle calls, and up to 35 hours of total playtime keeps it going, with a 10-minute charge adding roughly 200 minutes back. ALT Clip ALT Clip takes the open-ear idea into a smaller, lighter form. At 12.7mm, it clips on rather than hooking in, built from medical-grade liquid silicone so it sits comfortably through long hours of wear, whether that's a commute, a workday, or a walk with no fixed end time. Dual magnetic drivers with Hi-Res Audio and LHDC deliver the sound, quad mics with beamforming keep calls clear, and up to 28 hours of playtime comes with a fast top-up: a 10-minute charge adds close to 4 hours back. Frequently Asked Questions Where can I pre-order ALT Buds and ALT Buds (S)? Pre-orders are now live on gonoise.com. How does pre-order work? Pre-ordering means paying the full amount upfront to reserve your unit. Orders begin shipping from 28th July. What do ALT Buds and ALT Buds (S) cost? ALT Buds is priced at Rs. 1,999, while ALT Buds (S) is priced at Rs. 1,499. Is there a pre-order offer? Yes. Every pre-order includes a free 65W fast charging cable worth Rs. 499. When does shipping start? Shipping begins from 28th July. What's the difference between ALT Buds and ALT Buds (S)? ALT Buds is the premium model with up to 35dB ANC, Spatial Audio, built-in AI, and Noise Audio App support. ALT Buds (S) focuses on everyday listening with an 11mm bass-tuned driver, quad mic ENC, and Low Latency Mode. What colours are available? ALT Buds comes in Chosen Grey and Chosen Taupe. ALT Buds (S) is available in Black, Orange, Blue, and White. What other products are part of the ALT range? The ALT lineup also includes ALT Watch 1, ALT Buds Open, and ALT Clip, creating a complete ecosystem of wearables and audio products. Yashi Jaiswal Senior Associate Copywriter at Noise