Responding to India’s shift toward intentional, identity-led choices, ALT by Noise debuts with an expressive ecosystem of wearables and audio products designed to be chosen, not default India, 28th May 2026: Noise, India’s leading connected lifestyle brand, announced that the pre-bookings for ALT, a new design-first personal technology series built for a generation that refuses default choices, are now live. Standing for Alternative to Autopilot, ALT reflects a growing cultural shift among young consumers who are moving beyond one-size-fits-all technology in favour of products that feel intentional, expressive and deeply personal. Built in response to this changing consumer mindset, ALT moves beyond utility-led devices into the space of self-expression, bringing together bold aesthetics, culturally current design and meaningful technology for consumers who want products that feel chosen, not default. “As consumer expectations continue to evolve, we are seeing a clear shift toward more intentional choices in personal technology. Rising average selling prices across the category reflect that consumers today are looking beyond functionality alone, they want products that offer stronger design, deeper meaning and a more personal connection. ALT is our response to this evolution. Built as the Alternative to Autopilot, it reflects our belief that technology should feel as expressive and intentional as every other choice young consumers make today. With ALT, we are bringing together design-led thinking and meaningful innovation to create products that stand apart while delivering the best in technology.” said, Amit Khatri, Co-Founder, Noise. Introducing the ALT Ecosystem Designed as a complete ecosystem of expressive personal technology, ALT is built around a singular design philosophy: every detail is chosen with intent. Across every product, ALT carries a distinct visual signature, uninterrupted lines, considered proportions and expressive colourways that create cohesion across the range without sacrificing individuality. Built for those who move through the world with a point of view, ALT is designed for consumers who choose intentionally. ALT Watch 1: Globally Recognised Design, Built for Presence Leading the wearable portfolio is ALT Watch 1, a round-dial smartwatch built around a perfectly balanced circular silhouette and refined design architecture. Its globally recognised design philosophy has been validated with the Red Dot Design Award 2026, one of the world’s most prestigious honours for product design. The smartwatch features a 1.32” AMOLED display with 1000 nits peak brightness, a functional rotating crown and an aluminium frame that enhances both durability and visual sophistication. Powered by Noise AI, ALT Watch 1 offers intelligent productivity features including AI transcription, AI-powered health insights and AI Playground for personalized watch face creation. Built-in GPS, advanced health tracking and compatibility with leading fitness ecosystems including Strava, Google Fit and Apple Health further enhance everyday functionality. ALT Buds Open: Comfort That Stays, Clarity That Stays Open Leading the ALT audio portfolio is ALT Buds Open, built around a comfort-first open-ear experience designed to feel as natural as it sounds. Buds Open has also been awarded the Red Dot Design Award 2026, one of the world’s most prestigious honours for product design. Engineered with a liquid silicone hook and flexible memory wire core, the buds adapt naturally to the ear for a secure fit that stays comfortable through movement, without pressure or fatigue. With Hi-Res Audio powered by LHDC codec, up to 35 hours of playback, InstaCharge, quad-mic calling, Noise Audio app support, AI-powered assistance and dual-device pairing, ALT Buds Open delivers immersive clarity while keeping users connected to the world around them. ALT Clip: Compact Open-Wearable Audio for Everyday Movement ALT Clip expands the open-wearable audio portfolio through a compact clip-on form factor designed for lightweight, effortless everyday use. Featuring Hi-Res Audio powered by LHDC codec, dual magnetic drivers for immersive sound, dual pairing, AI-enabled functionality, calling support, Noise Audio app support and up to 28 hours of total playback, ALT Clip offers a balance of portability, comfort and performance in an expressive alternative form. ALT Buds: Premium In-Ear Audio with Elevated Performance Positioned as the premium in-ear offering within the ecosystem, ALT Buds are built for users seeking elevated audio performance. The earbuds feature 35dB Active Noise Cancellation, Spatial Audio, Bluetooth 6.0 connectivity, quad-mic calling support and up to 45 hours of battery life, delivering an immersive listening experience suited for both entertainment and everyday productivity. Distinct metallic finishes further reinforce ALT’s design-led identity. ALT Buds (S): Everyday Performance with Expressive Design As the entry point into the ALT ecosystem, ALT Buds (S) brings ALT’s expressive design philosophy to a wider audience. Featuring 45 hours of playback, Bluetooth 6.0, an 11mm driver, quad-mic support and fast charging, the device delivers dependable everyday performance while maintaining the design-first language of the ALT series. Designed for Intentional Choices Across every product, ALT reflects the idea behind Alternative to Autopilot, technology built for consumers who make deliberate choices. From globally recognised watch design and expressive colourways to open-ear innovation and AI-powered functionality, the ALT ecosystem offers an alternative to generic, one-size-fits-all personal technology. Chosen, not default. Pricing and Availability ALT Watch 1, ALT Buds Open and ALT Clip will be available in six colourways- Chosen Orange, Chosen Blue, Chosen Black, Chosen Beige, Chosen Blue (Light) and Chosen Green, with pre-sales going live from 27th May at an introductory pricing across gonoise.com, Amazon, and Flipkart and would be launching nationally on 16th June. Additionally, ALT Buds and ALT Buds (S) will be available at a later date. ALT Watch 1: INR 5,999 (special launch offer effective at INR 4,999 for pre-book users) ALT Buds Open: INR 4,499 (special launch offer effective at INR 3,999 for pre-book users) ALT Clip: INR 4,499 (special launch offer effective at INR 3,999 for pre-book users) Product Specifications ALT Watch 1 Specification Details Display 1.32” AMOLED, 1000 nits brightness Design Recognition Red Dot Design Award 2026 Core Intelligence Noise AI: Voice Commands, AI Transcription, AI Companion, AI Playground Navigation Built-in GPS Health Heart Rate, Stress, SpO₂, Sleep & Menstrual Cycle Tracking Compatibility Strava, Google Fit, Apple Health Build Aluminium Frame, Functional Rotating Crown Battery Up to 14 days* on typical usage ALT Buds Open Specification Details Audio Codec LHDC / Hi-Res Audio Driver 13mm Battery Up to 35 hours Fast Charging 10 min charge = 200 mins playback Pairing Dual Device Pairing Calls Quad Mic with AI DNN Algo for Clear calls Design Liquid Silicone Hook with Flexible Memory Wire App Support Yes ALT Clip Specification Details Audio Codec LHDC / Hi-Res Audio Audio Architecture Dual Magnetic Drivers Battery Up to 28 hours Fast Charging InstaCharge (10mins = 4hrs) Pairing Dual Device Pairing Calls Quad Mic with AI DNN Algo for Clear calls Features AI-enabled Assistance, Noise Audio App Support Form Factor Clip-on Open Wearable Stereo ALT Buds Specification Details ANC 35dB Active Noise Cancellation Audio Spatial Audio Connectivity Bluetooth 6.0 Battery Up to 45 hours Calls Quad Mic Features Dual Pairing, AI-enabled ALT Buds (S) Specification Details Driver 11mm Connectivity Bluetooth 6.0 Battery Up to 45 hours Fast Charging 10 min = 4 hours Calls Quad Mic Features Dual Pairing, App Support About Noise Noise is India’s leading smartwatch and connected lifestyle brand. The brand prioritizes consumer centricity, design innovation, and product excellence to constantly reinvent and introduce future-forward innovations in audio, wearables, and the connected lifestyle ecosystem. As a homegrown brand, it is committed to creating an experience-led ecosystem through futuristic yet meaningful technology. With patents and a strong R&D focus, their innovation arm, Noise Labs, boasts many industry-first breakthroughs and houses some stellar technologies across categories. Noise is leading the charge to foster the growth of the industry and the nation’s vision, by boosting the manufacturing efforts under the Make in India initiative, fostering a strong community of people who want to connect on health, lifestyle, and fitness on NoiseFit App, while helping businesses ensure their employee wellbeing through the Corporate Wellness Program. The Mavericks Disha Kalra | disha.kalra@themavericksindia.com | +91 8860479947 Kashish Ahuja | kashish@themavericksindia.com | +91 9319930900